Chief Marketing and Growth Officer (CMO) Programme

Transform into a Growth-Oriented Marketing Leader

Executive Alumni Status*
3-Day Campus Immersion with Semiotics and Design Thinking Workshop
Capstone Project guided by IIMK Faculty
Live sessions by CMOs and CXOs

Early Enrolment Benefit

Apply before March 1, 2024 to avail an enrolment benefit of 15% on the programme fee.

Upcoming Round Application Deadline: March 1 | Application Fee: INR 1,000 + GST

Programme Overview

As the CMO’s playbook evolves, IIM Kozhikode has launched the Chief Marketing and Growth Officer Programme, a game-changing and holistic programme, meticulously crafted for seasoned leaders like you. This 10-month live online programme that’s steeped in real-world case studies and delivered by IIMK's eminent faculty and industry experts, will help you drive innovative marketing, create sustainable brand growth, lead in emerging markets, exceed stakeholder expectations, and much more. When you complete the programme and corresponding project, you’ll feel empowered to craft a compelling vision, unlock clutter-breaking propositions, and deliver in ways that delight customers and drive profitable growth.

Live Learning with IIMK Faculty, CMOs and CXOs: Transform your marketing leadership quotient with live lectures from IIMK’s leading faculty, CMOs and CXOs. Learn, network, and collaborate with an experienced peer group.
Hands-on Business Simulations: Deepen modern marketing acumen with business simulations and real-world case studies from industry experts.
Cutting-edge Curriculum: Includes Growth Hacking, AI Integration, Digital Strategies, and C-Suite Leadership, apart from building managerial and financial acumen.
Executive Alumni Status: Be eligible for IIM Kozhikode executive alumni status and build a powerful network. Gain industry-recognised, top-ranked IIM education on your resume.

Key Takeaways

Craft customer-centric marketing initiatives through innovative marketing and growth hacking strategies
Enhance marketing leadership skills, influence stakeholders, and drive organisational change for business growth.
Execute cross-functional initiatives for sustainable brand growth in dynamic markets
Leverage internet technologies and data-backed insights for marketing transformation
Drive data and AI strategy with automation and digital capabilities for effective marketing
Lead strategic brand & distribution initiatives to achieve marketing leadership and meet stakeholder expectations

Programme Highlights

IIM Kozhikode Executive Alumni Status

Live Online Video Lectures by IIMK Faculty

3-Day Immersion at IIM Kozhikode’s Campus

Live sessions by CMOs and CXOs

Capstone Project

Hands-on Business Simulations

Develop a CMO Play Book

Networking opportunities with CXO peers

Note: The programme highlights presented above are approximate, and subject to change depending on the availability and expertise of the teaching faculty, as well as the program's desired outcomes. *The primary mode of learning for this programme is via live online sessions with faculty members. Post session video recordings will be made available, at the discretion of faculty members.

Who Is This Programme For?

High-potential aspiring CMOs eager to break the mould with customer-first strategies, digital-first brands, and data-first cultures that generate disruptive products and never-before business impact.
New and evolving Chief Marketing/Growth/Sales/Brand/Revenue Officers looking to gain holistic perspective of Marketing Leadership, to solidify their strategic skills, and master the new-age leadership traits.
Business owners or Marketing consultants keen on offering clients a robust roadmap marked by strategic marketing technology initiatives and a focus on innovation.

Eligibility: Graduate (10+2+3) or Diploma holders (Only 10+2+3) from a recognized University with minimum 10 years of work experience (after graduation) as on 24th March, 2024.

Meet the Faculty

Omkumar Krishnan

Professor, Marketing Management

Omkumar Krishnan is Professor of Marketing Management at IIM Kozhikode. A PhD and MPhil from IIT, Bombay, he had earlier worked with Drishti and Lowe Lintas, Bombay. He takes ...

Anandakuttan B Unnithan

Mentor Professor, Marketing Management, Indian Institute of Management Kozhikode

Dr. Anandakuttan B. Unnithan obtained his Ph.D. in Marketing from Cochin University of Science and Technology, Kochi, Kerala. His career as a business educator, researcher and...

Note:

The Programme Directors might change due to unavoidable circumstances, and revised details will be provided closer to programme start date.
Industry Expert sessions could be scheduled in a different time zone, depending on speaker availability.

Programme Modules

Module: 1 Customer Centricity

Module: 2 Product Marketing and Distribution

Module: 3 Brand Strategy and Influence

Module: 4 Applied Marketing Analytics

Module: 5 Financial Intelligence for CMO

Module: 6 Mastering Digital Strategies

Module: 7 Marketing Innovation and Growth Hacking

Module: 8 C-Suite Leadership

Module: 9 AI Integration and Marketing Automation

Module: 10 Global Leadership and Organizational Impact

Hands-on Business Simulations with CESIM

Aspiring to ascend as a triumphant CMO, immerse yourself in a dynamic faculty-guided strategic marketing simulation by CESIM that transforms theoretical knowledge into real-world mastery and compete with peers in real-time.

Make Product Portfolio Decisions to Maximize Shareholder Value
Unify Developer Dimensions with Customer Segmentation
Create a balance between Sustainability, Profitability, and Scaling Growth
Formulate and Implement Marketing Strategies for Bottom Line performance

Real-world Application Through Case Studies

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug
Bombay Shaving Company: Digital Customer Conversion
Terror at the Taj Bombay: Customer-Centric Leadership, Multimedia Case
Be Well Hospitals - Branding a Mid-Tier Service in a Two-Tier Market
Disney: Crossroads of Disruptive Trends

Note: Listed above are a few indicative case studies and may change depending on periodic updates. The programme includes additional case studies of brands such as Airbnb, Paperboat, Red Lobster, The Accra Beach Hotel, Porcini's Pronto, specially curated by the faculty.

Programme Certificate

Participants will be awarded a completion certificate from IIM Kozhikode on successfully completing all evaluation components and maintaining a minimum attendance of 75%. Participants who are unable to clear all evaluation components but have a minimum attendance of 75% shall be awarded a participation certificate.

We encourage you to attend all the live sessions and make the best out of these interactive learning experiences.

Note: The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate. IIM Kozhikode reserves the right to change the certificate and specifications without notice

IIM Kozhikode Executive Alumni Status Benefits

On successful completion of the programme, participants will be eligible for the prestigious IIM Kozhikode Executive Alumni Status. These participants will subsequently receive the alumni registration details from IIM Kozhikode. The benefits include:

Access to a new Alumni Email Id with login details and credentials
Eligible to receive Publications and Newsletters of IIMK periodically
Online access login details to Kasebook (Online Alumni Portal)
Issuance of Alumni Identity Card
Availing MDC/Guest Rooms at prevailing rates subject to availability

Note: The Executive Alumni benefits are subject to the discretion of IIM Kozhikode.

Pay Later - Finance Options

Programme Fee	Maximum Loan Amount Available	Tenure (months)	EMI
INR 5,00,000 + GST	INR 5,60,500	36	INR 20,723