Design Thinking and Innovation with AI

Integrated with GenAI
  • Get certified by IIM Kozhikode, ranked #3 by NIRF (2024)
  • Live masterclasses and cutting edge modules on GenAI
  • Real-world learning with a capstone project and case studies
  • Certificate of completion from the prestigious IIM Kozhikode
Work Experience
Country/Region

Please note: The programme duration includes a break week for Christmas from 24 Dec, 2024 to 1 Jan, 2025.

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Design Thinking and Innovation Enhanced with Generative AI

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Programme Overview

The Professional Certificate Programme in Design Thinking and Innovation with AI, offered by the Indian Institute of Management Kozhikode, provides a comprehensive framework for effective problem-solving. The programme focuses on empathising with users, clearly defining challenges, generating innovative solutions, prototyping, and testing their viability.

Participants will acquire practical skills and experience in identifying opportunities and fostering innovation using advanced AI technologies. Combining theoretical knowledge with real-world applications, the programme equips learners to harness AI for modern, market-relevant solutions. Design thinking is not merely a trend but a vital toolkit for businesses aiming to innovate and thrive in the 21st century.

Who Is This Programme For?

  • Designers, UX/UI Consultants, and Creative Managers who aim to integrate AI and design thinking into creating innovative, customer-centric solutions. 

  • Product, Marketing, and R&D Managers looking to harness AI and design thinking to create impactful, market-driven innovations. 

  • CXOs, Founders, and Strategy Officers aiming to scale businesses through customer-focused innovation, enhanced by AI. 

  • Innovation and Growth Consultants seeking to leverage AI-driven design thinking to deliver transformative results for their clients. 

Programme Highlights

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Recorded Video Lectures Delivered by Renowned IIMK Faculty

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Live Masterclasses on GenAI by Industry Experts

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Hands-on Learning with Capstone Project and Case Studies

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15 Assignments* and Quizzes

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Office Hours and Discussion Boards

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In-depth Exploration of AI and Generative AI in Driving Design Thinking and Innovation

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Live Sessions with Industry Experts

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Certificate of Completion from IIM Kozhikode

Note:

  • This is a self-paced online programme. Thus, faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent industry practitioners who will be conducting the weekly live doubt-clearing sessions.

  • The final number of quizzes, assignments and discussions will be confirmed closer to the programme start. *Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Eruditus grading team.

Unlock Key Industry Skills in Design Thinking and Innovation

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  • Problem-Solving 

  • Critical Thinking 

  • Strategic Planning  and Innovation

  • Adaptability and Visual Communication 

  • Innovation and Business Success 

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  • AI for Product and Process Innovation 

  • Cognitive AI & Design Thinking 

  • Data-Driven Design Innovation 

  • Impact of AI on Design Thinking and the Future of Innovation 

Programme Modules

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

*Topics are to be covered as masterclasses by Emeritus Industry Experts.

Programme Directors

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Prof. Anandakuttan Unnithan

Professor, Marketing Management, Indian Institute of Management Kozhikode

Prof. Anandakuttan B Unnithan obtained his PhD inMarketing from Cochin University of Science and Technology, Kochi, Kerala. He has extensive experience of two decades as a bus...

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Prof. Deepak S Kumar

Assistant Professor, Marketing, Indian Institute of Management Kozhikode

Deepak S Kumar completed his graduation in Architectural Engineering
from the National Institute of Technology Calicut (NITC) and his Fellow
(Ph.D.) from the Indian Institute ...

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Prof. M Geeta

Professor, Marketing Management, Indian Institute of Management Kozhikode

Prof. M. Geetha is a Professor in Marketing Management area at Indian Institute of Management Kozhikode. She obtained her PhD in Marketing from Indian Institute of Technology ...

Programme Certificate

Programme Certificate

IIM Kozhikode will award a certificate of successful completion to participants who complete the programme successfully with 70% of score in evaluation.

A participant with less than 70% of score in the overall evaluation will not be awarded any certificate.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

Learning Outcomes

  • Describe the fundamentals of design thinking and its application in innovation.

  • Explain the role of AI in enhancing creativity and driving business success.

  • Use AI to create and refine design prototypes and assess their impact on sustainability metrics.

  • Create innovative market research strategies, product concepts and customer engagement campaigns using generative AI.

  • Design innovative business models and service delivery systems by integrating Agile design principles and AI technologies.

  • Analyse the impact of AI on consumer behaviour and service design.

  • Evaluate the effectiveness of change management strategies in implementing AI-driven design thinking and innovation initiatives, predicting future challenges and opportunities.

Emeritus Career Services

15 Recorded sessions and resources in the following categories:

  • Resume and Cover Letter

  • Navigating Job Search

  • Interview Preparation

  • LinkedIn Profile Optimisation

Please note:

  • IIM Kozhikode or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus.IIM Kozhikode is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

  • This service is available only for Indian residents enrolled into select Emeritus programmes.

Elevate your career with this programme!

Flexible payment options available.

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