Design Thinking and Innovation with AI

Turn Creativity into Powerful Business Solutions

4.82

Live Session Ratings by Participants

Get certified by IIM Kozhikode, ranked #3 by NIRF (2024)
Live masterclasses on GenAI and Design Thinking
Real-world learning with a capstone project and case studies
Certificate of completion from the prestigious IIM Kozhikode

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Design Thinking and Innovation Enhanced with Generative AI

Programme Overview

The Professional Certificate Programme in Design Thinking and Innovation with AI, offered by the Indian Institute of Management Kozhikode, provides a comprehensive framework for effective problem-solving. The programme focuses on empathising with users, clearly defining challenges, generating innovative solutions, prototyping, and testing their viability.

Participants will gain hands-on skills in identifying opportunities and driving innovation using AI. Blending theory with practical application, the programme empowers professionals to harness AI and design thinking for innovation. This certificate in design thinking from IIM Kozhikode is more than a design thinking course—it’s a gateway to applying creativity and strategic thinking to real-world challenges.

From IIM Kozhikode’s Thought Leaders to You

Why Design Thinking and Innovation with AI?

60%

Of companies using AI report higher innovation rates, with AI enhancing the ability to create new products and services.

Source: McKinsey & Company

29%

Of companies leverage AI to support the idea creation process, improving the quality of concepts and innovations.

Source: BCG

87%

Of executives believe innovation is essential to their organisation's success and growth.

Source: McKinsey & Company

Who Is This Programme For?

Designers, Design Engineers, Creative Managers, Art Directors, UX Designers, UX Design Consultants, UI Designers who aim to integrate AI and design thinking into creating innovative, customer-centric solutions.

Product, Marketing, Branding, Growth, and R&D Managers looking to harness AI and design thinking to create impactful, market-driven innovations.

Entrepreneurs and Business Owners such as CXOs, Managing Directors, Founders, Presidents, and Chief Strategy Officers aiming to scale businesses through customer-focused innovation, enhanced by AI.

Innovation and Growth Consultants keen on leveraging AI-driven design thinking to deliver transformative results for their clients.

Learner Testimonials

The most valuable part of this programme was the opportunity to deeply explore human-centred design through a structured yet flexible framework. It wasn’t just about learning the theory of design thin...

Johny Fancis

Manager, Production Technology, Netflix

When I decided to join the programme last year, I thought the content would be somewhat similar to the HFI course I did almost 10 years ago. But this was refreshing, with a whole new perspective on de...

Vishal Lokare

UI-UX Architect, Unisys Global Services India

Programme Highlights

Recorded Video Lectures Delivered by Renowned IIMK Faculty

Live Masterclasses on GenAI by Industry Experts

Hands-on Learning with Capstone Project and Case Studies

15 Assignments* and Quizzes

Office Hours and Discussion Boards

In-depth Exploration of AI and Generative AI in Driving Design Thinking and Innovation

Live Sessions with Industry Experts

Certificate of Completion from IIM Kozhikode

Note:

This is a self-paced online programme. Thus, faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent industry practitioners who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start. *Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Eruditus grading team.

Unlock Key Industry Skills in Design Thinking and Innovation

Problem-Solving
Critical Thinking
Strategic Planning and Innovation
Adaptability and Visual Communication
Innovation and Business Success

AI for Product and Process Innovation
Cognitive AI & Design Thinking
Data-Driven Design Innovation
Impact of AI on Design Thinking and the Future of Innovation

Past Participant's Profile

Work Experience

Industry

Job Functions

Programme Modules

1 Module 1: Introduction to Design Thinking and Innovation

2Module 2: Innovation and Business Success

3Module 3: Design Thinking with AI*

4Module 4: Creativity and Innovation with AI*

5Module 5: Design Thinking Approach for Idea Generation

6Module 6: Design Thinking Approach for Concept Development

7Module 7: Design Thinking Approach for Concept Evaluation

8Module 8: Design Thinking Approach for Obtaining User Feedback

9Module 9: Iterative Design and Sustainability

10Module 10: GenAI for Product and Process Innovation

11Module 11: Design Thinking Approach for New Product Development

12Module 12: GenAI for Market Research & Product Road Maps*

13Module 13: Design Thinking Approach for Understanding Customers

14Module 14: Design Thinking Approach for Deciphering Needs

15Module 15: GenAI for Customer Engagement & User Experience*

16Module 16: Agile Design and Technology-driven Innovation for Business*

17Module 17: Marketing of Innovation and Designing Business Models

18Module 18: GenAI for Designing Business Models*

19Module 19: Introduction to Services (Service Products for the New Economy - Earlier Name)

20Module 20: Understanding Customer Behaviour in Services

21Module 21: Gen AI on Consumer Behaviour Analysis, Personalised service delivery*

22Module 22: Service Models and GenAI-Augmented Servicescape Design*

23Module 23: Change Management in Products and Services*

24Module 24: Impact of AI on Design Thinking and Innovation and Future of AI*

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

*Topics are to be covered as masterclasses by Emeritus Industry Experts.

Programme Directors

Prof. Anandakuttan Unnithan

Professor, Marketing Management, Dean- Programmes ,Indian Institute of Management Kozhikode

Prof. Anandakuttan B Unnithan obtained his PhD inMarketing from Cochin University of Science and Technology, Kochi, Kerala. He has extensive experience of two decades as a bus...

Prof. Deepak S Kumar

Associate Professor, Marketing, Indian Institute of Management Kozhikode

Deepak S Kumar completed his graduation in Architectural Engineering
from the National Institute of Technology Calicut (NITC) and his Fellow
(Ph.D.) from the Indian Institute ...

Prof. M Geeta

Professor, Marketing Management, Indian Institute of Management Kozhikode

Prof. M. Geetha is a Professor in Marketing Management area at Indian Institute of Management Kozhikode. She obtained her PhD in Marketing from Indian Institute of Technology ...

Programme Certificate

IIM Kozhikode will award a certificate of successful completion to participants who complete the programme successfully with 70% of score in evaluation.

A participant with less than 70% of score in the overall evaluation will not be awarded any certificate.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

Learning Outcomes

Describe the fundamentals of design thinking and its application in innovation.
Explain the role of AI in enhancing creativity and driving business success.
Use AI to create and refine design prototypes and assess their impact on sustainability metrics.
Create innovative market research strategies, product concepts and customer engagement campaigns using generative AI.
Design innovative business models and service delivery systems by integrating Agile design principles and AI technologies.
Analyse the impact of AI on consumer behaviour and service design.
Evaluate the effectiveness of change management strategies in implementing AI-driven design thinking and innovation initiatives, predicting future challenges and opportunities.

Emeritus Career Services

15 Recorded sessions and resources in the following categories:

Resume and Cover Letter
Navigating Job Search
Interview Preparation
LinkedIn Profile Optimisation

Please note:

IIM Kozhikode or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus.IIM Kozhikode is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
This service is available only for Indian residents enrolled into select Emeritus programmes.

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Elevate your career with this programme!

Flexible payment options available.

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