Design Thinking and Innovation with AI

Integrated with GenAI

Get certified by IIM Kozhikode, ranked #3 by NIRF (2024)
Live masterclasses and cutting edge modules on GenAI
Real-world learning with a capstone project and case studies
Certificate of completion from the prestigious IIM Kozhikode

Please note: The programme duration includes a break week for Christmas from 24 Dec, 2024 to 1 Jan, 2025.

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Design Thinking and Innovation Enhanced with Generative AI

Programme Overview

The Professional Certificate Programme in Design Thinking and Innovation with AI, offered by the Indian Institute of Management Kozhikode, provides a comprehensive framework for effective problem-solving. The programme focuses on empathising with users, clearly defining challenges, generating innovative solutions, prototyping, and testing their viability.

Participants will acquire practical skills and experience in identifying opportunities and fostering innovation using advanced AI technologies. Combining theoretical knowledge with real-world applications, the programme equips learners to harness AI for modern, market-relevant solutions. Design thinking is not merely a trend but a vital toolkit for businesses aiming to innovate and thrive in the 21st century.

Who Is This Programme For?

Designers, UX/UI Consultants, and Creative Managers who aim to integrate AI and design thinking into creating innovative, customer-centric solutions.
Product, Marketing, and R&D Managers looking to harness AI and design thinking to create impactful, market-driven innovations.
CXOs, Founders, and Strategy Officers aiming to scale businesses through customer-focused innovation, enhanced by AI.
Innovation and Growth Consultants seeking to leverage AI-driven design thinking to deliver transformative results for their clients.

Programme Highlights

Recorded Video Lectures Delivered by Renowned IIMK Faculty

Live Masterclasses on GenAI by Industry Experts

Hands-on Learning with Capstone Project and Case Studies

15 Assignments* and Quizzes

Office Hours and Discussion Boards

In-depth Exploration of AI and Generative AI in Driving Design Thinking and Innovation

Live Sessions with Industry Experts

Certificate of Completion from IIM Kozhikode

Note:

This is a self-paced online programme. Thus, faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent industry practitioners who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start. *Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Eruditus grading team.

Unlock Key Industry Skills in Design Thinking and Innovation

Problem-Solving
Critical Thinking
Strategic Planning and Innovation
Adaptability and Visual Communication
Innovation and Business Success

AI for Product and Process Innovation
Cognitive AI & Design Thinking
Data-Driven Design Innovation
Impact of AI on Design Thinking and the Future of Innovation

Past Participant's Profile

Work Experience

Industry

Job Functions

Programme Modules

Module 1: Introduction to Design Thinking and Innovation

Module 2: Innovation and Business Success

Module 3: Design Thinking with AI*

Module 4: Creativity and Innovation with AI*

Module 5: Design Thinking Approach for Idea Generation

Module 6: Design Thinking Approach for Concept Development

Module 7: Design Thinking Approach for Concept Evaluation

Module 8: Design Thinking Approach for Obtaining User Feedback

Module 9: Iterative Design and Sustainability

Module 10: GenAI for Product and Process Innovation

Module 11: Design Thinking Approach for New Product Development

Module 12: GenAI for Market Research & Product Road Maps*

Module 13: Design Thinking Approach for Understanding Customers

Module 14: Design Thinking Approach for Deciphering Needs

Module 15: GenAI for Customer Engagement & User Experience*

Module 16: Agile Design and Technology-driven Innovation for Business*

Module 17: Marketing of Innovation and Designing Business Models

Module 18: GenAI for Designing Business Models*

Module 19: Introduction to Services (Service Products for the New Economy - Earlier Name)

Module 20: Understanding Customer Behaviour in Services

Module 21: Gen AI on Consumer Behaviour Analysis, Personalised service delivery*

Module 22: Service Models and GenAI-Augmented Servicescape Design*

Module 23: Change Management in Products and Services*

Module 24: Impact of AI on Design Thinking and Innovation and Future of AI*

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

*Topics are to be covered as masterclasses by Emeritus Industry Experts.

Programme Directors

Prof. Anandakuttan Unnithan

Professor, Marketing Management, Indian Institute of Management Kozhikode

Prof. Anandakuttan B Unnithan obtained his PhD inMarketing from Cochin University of Science and Technology, Kochi, Kerala. He has extensive experience of two decades as a bus...

Prof. Deepak S Kumar

Assistant Professor, Marketing, Indian Institute of Management Kozhikode

Deepak S Kumar completed his graduation in Architectural Engineering
from the National Institute of Technology Calicut (NITC) and his Fellow
(Ph.D.) from the Indian Institute ...

Prof. M Geeta

Professor, Marketing Management, Indian Institute of Management Kozhikode

Prof. M. Geetha is a Professor in Marketing Management area at Indian Institute of Management Kozhikode. She obtained her PhD in Marketing from Indian Institute of Technology ...

Programme Certificate

IIM Kozhikode will award a certificate of successful completion to participants who complete the programme successfully with 70% of score in evaluation.

A participant with less than 70% of score in the overall evaluation will not be awarded any certificate.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

Learning Outcomes

Describe the fundamentals of design thinking and its application in innovation.
Explain the role of AI in enhancing creativity and driving business success.
Use AI to create and refine design prototypes and assess their impact on sustainability metrics.
Create innovative market research strategies, product concepts and customer engagement campaigns using generative AI.
Design innovative business models and service delivery systems by integrating Agile design principles and AI technologies.
Analyse the impact of AI on consumer behaviour and service design.
Evaluate the effectiveness of change management strategies in implementing AI-driven design thinking and innovation initiatives, predicting future challenges and opportunities.

Emeritus Career Services

15 Recorded sessions and resources in the following categories:

Resume and Cover Letter
Navigating Job Search
Interview Preparation
LinkedIn Profile Optimisation

Please note:

IIM Kozhikode or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus.IIM Kozhikode is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
This service is available only for Indian residents enrolled into select Emeritus programmes.

Elevate your career with this programme!

Flexible payment options available.

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