Professional Certificate in Data Analytics for Business with Generative AI

• What is AI/ML?

• Supervised / unsupervised learning algorithms

• Generative Al overview

• Use cases in analytics

• Agentic Al concepts

• Understanding data types

• Data quality

• Sources of quality data

• Identifying outliers and anomalies

• Data-driven culture

• Data sources

• Data lifecycle and ingestion pipelines

• Cleaning techniques

• Data wrangling

• Introduction to semantic layers / governed data models

• Histograms

• Distributions

• Sampling

• Probability basics

• Inference vs prediction

• Linear algebra essentials (vectors, matrices, dot product, eigen intuition)

• Foundations of Visualisation

• Charts and dashboards

• Business storytelling

• Power BI/Tableau basics

• Interactive dashboards in Power Bl and Tableau

• Using GenAl for automated insights

• Defining KPIs

• Linking KPIs to strategy

• Generative Al for KPI insights

• Time series basics

• Forecasting models

• Scenario planning

• Linear programming

• Decision trees

• Business simulations

• Predictive modeling basics

• Ensemble methods (Random Forest, Gradient Boosting)

• Regression

• Classification

• AutoML tools

• Business use cases

• Effective prompts

• Use cases in analytics

• Prompt patterns for BI (analysis, comparison, summarisation)

• Real-time dashboards

• Dashboard summaries

• Generative Al assistants

• Automated KPI monitoring with alerting workflows

• Auto-generated hybrid reports: Visuals + narrative + recommendations

• Channel performance (paid, organic, attribution basics)

• Campaign analysis

• Agentic Al for automated campaign optimisation

• CLV and churn basics

• Segmentation

• Generative Al for customer insights

• Al-driven personalisation and engagement workflows

• Usage metrics

• Funnels

• A/B testing

• Agentic Al for automated product insights, alerts, and feature optimisation recommendations

• Financial modelling

• Risk scoring

• GenAl for financial summaries

• Agentic Al for real-time fraud detection and risk mitigation workflows

• Inventory analysis

• Logistics KPIs

• GenAl for supply chain planning

• Agentic Al for autonomous inventory management and logistics orchestration

• Workforce planning and optimisation

• Attrition prediction

• Talent acquisition analytics

• Employee engagement and sentiment analysis (NLP)

• Performance management insights

• Generative Al for JD creation and resume screening

• Agentic Al for autonomous recruitment workflows and lifecycle management

The IIM Kozhikode Professional Certificate in Data Analytics for Business with GenAI helps professionals build practical skills in business analytics, predictive analytics, forecasting, business intelligence, data visualisation, Generative AI, Agentic AI, and AI-powered decision-making. Participants also learn how to apply analytics frameworks, automate workflows, generate business insights, and use data to improve decision-making across marketing, finance, operations, HR, and strategy functions.

The IIM Kozhikode Professional Certificate in Data Analytics for Business with GenAI provides hands-on exposure to 20+ analytics, visualisation, machine learning, Generative AI, and automation tools and libraries used in modern business environments. Participants learn how these tools support forecasting, business intelligence, reporting, workflow automation, dashboard creation, and data-driven decision-making across industries.

Participants also gain practical exposure through applied projects, business use cases, and AI-powered workflows that demonstrate how these tools are used to support forecasting, reporting, automation, and business decision-making in real organisational settings.

Data analytics focuses on collecting, processing, and analysing data to uncover patterns and insights. Business analytics builds on those insights by applying statistical models, predictive analytics, and business intelligence techniques to solve business problems and improve decision-making.

The IIM Kozhikode Professional Certificate in Data Analytics for Business with GenAI focuses on the practical application of analytics in business contexts, helping professionals translate data into decisions, actions, and measurable business outcomes.

Generative AI is transforming business analytics by helping professionals analyse large volumes of data, generate insights faster, automate reporting, and improve decision-making. Businesses increasingly use Generative AI for forecasting, scenario planning, customer analytics, and business intelligence to improve efficiency and reduce manual effort.

The IIM Kozhikode Professional Certificate in Data Analytics for Business with GenAI helps professionals understand how Generative AI can be applied across analytics workflows, reporting, insight generation, and business decision-making through practical use cases and hands-on applications.

The IIM Kozhikode Professional Certificate in Data Analytics for Business with GenAI integrates AI, Generative AI, and Agentic AI throughout the curriculum to help professionals strengthen analytics capabilities and improve decision-making. Participants explore Prompt Engineering, AI-assisted analytics, automated reporting, AI-powered dashboards, Agentic AI workflows, and decision systems through business-focused applications.

The programme demonstrates how intelligent automation and AI-powered workflows can support faster insights, streamline processes, and improve business outcomes across functions.

Yes. The IIM Kozhikode Professional Certificate in Data Analytics for Business with GenAI covers key areas such as predictive analytics, forecasting, business intelligence, data visualisation, and analytics-driven decision-making.

Participants learn how organisations use forecasting models, dashboards, analytics frameworks, and AI-powered insights to improve planning, optimise performance, and support strategic business decisions. These capabilities are applied through practical projects, tools, and real-world business scenarios.

Yes. The IIM Kozhikode Professional Certificate in Data Analytics for Business with GenAI is designed for both technical and non-technical professionals looking to build analytics and AI capabilities. The programme focuses on business applications of analytics, decision-making, business intelligence, Generative AI, and Agentic AI rather than advanced programming or software development.

Professionals from marketing, finance, operations, HR, consulting, product, customer experience, analytics, and general management backgrounds can benefit from the programme's practical and business-focused approach.

No. The IIM Kozhikode Professional Certificate in Data Analytics for Business with GenAI is designed for professionals from diverse educational and professional backgrounds, including those without prior coding experience.

The programme focuses on business applications of analytics, business intelligence, Generative AI, and decision-making. While participants are exposed to modern analytics and AI tools, the emphasis is on using data and AI to solve business challenges rather than becoming a software developer or data scientist.

Yes. Business analytics and AI are increasingly used across functions to improve decision-making, forecasting, planning, customer engagement, workforce management, and operational efficiency.

The IIM Kozhikode Professional Certificate in Data Analytics for Business with GenAI demonstrates how analytics, Generative AI, and Agentic AI can be applied across marketing, finance, operations, HR, product, and strategy functions through practical frameworks, projects, and business applications.

Professionals who combine business analytics with AI skills are increasingly valued for their ability to translate data into business outcomes, improve decision-making, and lead data-driven initiatives. These capabilities are becoming important across industries as organisations invest in analytics, intelligent automation, and AI-powered business transformation.

The IIM Kozhikode Professional Certificate in Data Analytics for Business with GenAI helps professionals build expertise in analytics, business intelligence, Generative AI, and decision systems that can support career growth across analytics, consulting, operations, product, strategy, and leadership roles.

Yes. The IIM Kozhikode Professional Certificate in Data Analytics for Business with GenAI helps professionals build practical capabilities in business analytics, business intelligence, predictive analytics, Generative AI, and AI-powered decision-making. These skills are increasingly relevant across analytics, consulting, operations, product, strategy, and AI-enabled business roles.

The programme is particularly valuable for professionals looking to strengthen their analytical thinking, improve data literacy, and develop the ability to use analytics and AI to solve business problems and drive outcomes.

Traditional data analytics courses often focus on analysing historical data, reporting, and technical tools. Modern organisations increasingly require professionals who can combine analytics with AI, automation, and business decision-making.

The IIM Kozhikode Professional Certificate in Data Analytics for Business with GenAI goes beyond analytics fundamentals by incorporating Generative AI, Agentic AI, intelligent automation, business intelligence, forecasting, and decision systems. The programme focuses on helping professionals translate insights into actions and business outcomes.

Yes. The IIMK Data Analytics for Business with GenAI includes 5 live masterclasses led by industry experts, along with 18 live online doubt-clearing sessions that complement the self-paced learning experience.

These sessions help participants explore practical applications of analytics, Generative AI, Agentic AI, predictive analytics, business intelligence, intelligent automation, and emerging AI-driven business trends through real-world examples and expert perspectives.

Participants must successfully meet the academic and evaluation requirements specified by IIM Kozhikode.

Upon successful completion of the programme and achieving a minimum score of 70%, participants receive a Professional Certificate from IIM Kozhikode recognising expertise in Business Analytics, Generative AI, Agentic AI, and AI-powered business decision-making.

The credential can be showcased on LinkedIn, professional profiles, résumés, and portfolios to demonstrate analytics and AI capabilities to employers and industry stakeholders.

Yes. Participants have the opportunity to attend a 1-day optional on-campus networking event at IIM Kozhikode at an additional cost. The campus immersion enables participants to connect with peers from different cohorts, expand their professional network, and experience the IIM Kozhikode learning environment firsthand. The campus event is optional and is designed to complement the online learning experience through networking and peer engagement.

The optional on-campus networking event is a one-day programme that allows learners to connect with peers from different cohorts at the IIM Kozhikode Campus. The fee for this event is INR 13,000 per day as the optional in-campus fee for twin-sharing mode of accommodation and Rs. 15,000 per day for single accommodation.

Organisations are generating more data than ever before and increasingly rely on analytics and AI to improve business performance, manage risk, optimise operations, and identify growth opportunities. As a result, managers and business leaders are expected to make informed decisions using data, analytics, and AI-powered insights.

The IIM Kozhikode Professional Certificate in Data Analytics for Business with GenAI helps professionals develop the analytical and decision-making capabilities needed to lead in an increasingly data-driven and AI-enabled business environment.

As organisations increasingly adopt analytics, Generative AI, and intelligent automation, professionals are expected to make faster, data-driven decisions and work effectively with AI-powered tools. Business analytics helps professionals understand data, identify opportunities, evaluate outcomes, and support strategic decision-making in an AI-enabled business environment.

The IIM Kozhikode Professional Certificate in Data Analytics for Business with GenAI helps professionals build practical analytics, AI, and decision-making capabilities that are becoming increasingly valuable across industries and functions.