Batch 7
Data Analytics for Business Strategy: Essential Tools and Applications
Analyse, Visualise and Utilise Data for Business Decisions
Application Deadline: 24 September 2024
Programme Overview
In this data-driven world, IIM Kozhikode's certification in Data Analytics for Business Strategy: Essential Tools and Applications is your passport to success. It will help you confidently tackle relevant, real-world issues. As a result, everyday business decisions – from process excellence to human wellness – become more informed, leading to company profitability and career growth. By the end of the programme, you will be armed with a data-driven analytical framework that will help you turn complexity into advantage.
Programme Highlights
Receive a Certificate of Completion from one of India’s leading B-Schools (NIRF, 2024)
120+ hours of learning with leading IIM Kozhikode faculty & Emeritus Industry Expert*
Experience high-impact learning with industry case studies and gain actionable insights
Be eligible for lifelong IIMK Executive Alumni Status and expand your professional network
Experience face-to-face learning with IIMK campus immersion
Explore analytics practices, tools and applications for data-driven decision-making
Note:
*The primary mode of learning for this programme is via live online sessions with faculty members. The recorded videos and learning material will be available throughout the duration of the programme.
The programme highlights presented above are approximate, and subject to change depending on the availability and expertise of the teaching faculty, as well as the programme's desired outcomes.
Who is this Programme for?
Whether you wish to improve your daily decision-making or disrupt with new strategic initiatives, the Data Analytics for Business Strategy: Essential Tools and Applications programme will give you the relevant skills and mindset to think better, decide with confidence, and get more return on every investment.
Ambitious early-career professionals eager to master data analytics for career advancement. Goals include playing a bigger role in business strategy, gaining insights into modern technologies, and making a career shift.
Mid-career professionals seeking to upskill and enhance expertise through modern analytics. Goals include improving functional performance, showcasing data potential for career advancement, and implementing analytics with managerial and technical insight.
Consultants aiming to enhance consultancy services through descriptive, predictive, and prescriptive analytics. Goals include aiding organisations in strategy formulation, assisting clients in better decision-making with modern tools, and leveraging analytics for improved business outcomes.
Entrepreneurs aiming to revitalise their enterprises. Goals include responding to change and disruption in the industry, designing strategies based on relevant data, and leveraging a premium B-school tag for enhanced credibility with investors and clients.
Programme Modules
Note:
Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the participant profile & programme hours.
The primary mode of learning for this programme is via live online sessions with faculty members. The recorded videos and learning material will be available throughout the duration of the programme.
The programme curriculum includes individual assignments, simulations, group projects & presentations to apply and demonstrate classroom learnings.
Programme Director
Associate Professor, Marketing Management
Prof. Sreejesh's primary research interests include marketing analytics, brand management, services marketing, and online marketing & advertising. His publications have appear...
Programme Certificate
Participants who successfully complete all evaluation components with minimum pass marks and meet the requisite 75% minimum attendance criteria will be awarded a Certificate of Completion from IIM Kozhikode. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation Certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.
Learning Outcomes
This programme equips you to be a data-driven decision-maker, transforming raw information into actionable strategies across various business functions.
Become a Data Detective: Master the art of extracting hidden patterns from data, bridging the gap between information and impact.
The Right Tool for the Job: Develop a comprehensive understanding of tools and techniques, confidently selecting the most effective approach for each analytical objective.
HR Analytics Revolution: Learn to analyse employee demographics, performance metrics, and sentiment to build a stronger, more engaged workforce.
Marketing Alchemy: Transform customer data into actionable insights. Discover strategic approaches to customer segmentation, targeted digital marketing campaigns, and maximising ROI.
Finance with Foresight: Uncover the predictive power of financial data. Learn to utilise data analytics for risk assessment, investment planning, and optimising financial performance.
Operations Optimisation: Gain a data-driven perspective on streamlining operations. Utilise analytics to identify bottlenecks, improve efficiency, and enhance resource allocation.
See into the Future: Master the art of predictive analytics. Understand how to forecast future trends, anticipate customer behaviour, and develop proactive business strategies.
The Strategic Edge: Leverage data to gain a competitive advantage in areas like product development, pricing strategies, and brand management.
Past Participant Profiles
Work Experience
Top Industries
Information Technology Services
Banking and Finance
Manufacturing
E-Commerce
FMCG
Oil and Gas
Top Functions
Marketing and Sales
IT Systems
Operations
Consulting
Finance
HR and Administration
Top Companies
Indian Navy
Government of India (Army)
Gartner India Research & Advisory
Tata Consultancy Services
PwC-India
JP Morgan Services India Private Limited
Discover What The Learners Have To Say About IIMK DABS
Frequently Asked Questions
FAQs: Data Analytics for Business Strategy Programme
Student Loan Available
Below EMI plans are available for the Programme Fee: INR 1,98,000 + GST
Full Fee with GST | Tenure (months) | EMI |
|---|---|---|
INR 2,33,640 | 36 | INR 8,206 |
Note:
The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months): Propelld: 6/12/18/24/30/36/42/48 Eduvanz: 12/24/36/48
The Learning Experience
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Elevate your career with this programme!
Flexible payment options available.
Starts On