Data Analytics for Business Strategy: Essential Tools and Applications

In today’s data-driven business environment, the Professional Certificate in Data Analytics for Business Strategy from IIM Kozhikode equips you with the strategic tools to drive impactful decisions across functions. This comprehensive business analytics certification empowers professionals to solve real-world challenges in areas such as marketing analytics, financial data analysis, HR analytics, and supply chain analytics.

Through hands-on learning and cutting-edge techniques in predictive analytics and data-driven decision making, you’ll build a strong analytical framework to turn complexity into opportunity. Whether you're aiming for operational excellence or strategic innovation, this IIM Kozhikode-certified data analytics course helps you unlock business growth and accelerate your career trajectory.

Whether you wish to improve your daily decision-making or disrupt with new strategic initiatives, the Data Analytics for Business Strategy: Essential Tools and Applications programme will give you the relevant skills and mindset to think better, decide with confidence, and get more return on every investment.

• Ambitious early-career professionals eager to master data analytics for career advancement. Goals include playing a bigger role in business strategy, gaining insights into modern technologies, and making a career shift.

• Mid-career professionals seeking to upskill and enhance expertise through modern analytics. Goals include improving functional performance, showcasing data potential for career advancement, and implementing analytics with managerial and technical insight.

• Consultants aiming to enhance consultancy services through descriptive, predictive, and prescriptive analytics. Goals include aiding organisations in strategy formulation, assisting clients in better decision-making with modern tools, and leveraging analytics for improved business outcomes.

• Entrepreneurs aiming to revitalise their enterprises. Goals include responding to change and disruption in the industry, designing strategies based on relevant data, and leveraging a premium B-school tag for enhanced credibility with investors and clients.

• Become a Data Detective: Master the art of extracting hidden patterns from data, bridging the gap between information and impact.

• The Right Tool for the Job: Develop a comprehensive understanding of tools and techniques, confidently selecting the most effective approach for each analytical objective.

• HR Analytics Revolution: Learn to analyse employee demographics, performance metrics, and sentiment to build a stronger, more engaged workforce.

• Marketing Alchemy: Transform customer data into actionable insights. Discover strategic approaches to customer segmentation, targeted digital marketing campaigns, and maximising ROI.

• Finance with Foresight: Uncover the predictive power of financial data. Learn to utilise data analytics for risk assessment, investment planning, and optimising financial performance.

• Operations Optimisation: Gain a data-driven perspective on streamlining operations. Utilise analytics to identify bottlenecks, improve efficiency, and enhance resource allocation.

• See into the Future: Master the art of predictive analytics. Understand how to forecast future trends, anticipate customer behaviour, and develop proactive business strategies.

• The Strategic Edge: Leverage data to gain a competitive advantage in areas like product development, pricing strategies, and brand management.

On successful completion of the programme, participants will be eligible for the prestigious IIM Kozhikode Executive Alumni Status. These participants will subsequently receive the alumni registration details from IIM Kozhikode. The benefits include:

• Eligible to receive Publications and Newsletters of IIMK periodically

• Online access login details to Kasebook (Online Alumni Portal)

• Issuance of Alumni Identity Card

• Availing MDC/Guest Rooms at prevailing rates subject to availability

Below EMI plans are available for the Programme Fee: INR 2,10,000 + GST

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.