Batch 7

Data Analytics for Business Strategy: Essential Tools and Applications

Analyse, Visualise and Utilise Data for Business Decisions

Country/Region
Work Experience

Application Deadline: 24 September 2024

Programme Overview

In this data-driven world, IIM Kozhikode's certification in Data Analytics for Business Strategy: Essential Tools and Applications is your passport to success. It will help you confidently tackle relevant, real-world issues. As a result, everyday business decisions – from process excellence to human wellness – become more informed, leading to company profitability and career growth. By the end of the programme, you will be armed with a data-driven analytical framework that will help you turn complexity into advantage.

Eligibility: Graduates/ Diploma Holders (only 10+2+3) from a recognised university in any discipline with minimum one year of work experience (after graduation) as on September 30, 2024.

Programme Highlights

LP - IIMK-DABS Image Icon

Receive a Certificate of Completion from one of India’s leading B-Schools (NIRF, 2024)

LP - IIMK-DABS Image Icon

120+ hours of learning with leading IIM Kozhikode faculty & Emeritus Industry Expert*

LP - IIMK-DABS Image Icon

Experience high-impact learning with industry case studies and gain actionable insights

LP - IIMK-DABS Image Icon

Be eligible for lifelong IIMK Executive Alumni Status and expand your professional network

LP - IIMK-DABS Image Icon

Experience face-to-face learning with IIMK campus immersion

LP - IIMK-DABS Image Icon

Explore analytics practices, tools and applications for data-driven decision-making

Note:

  • *The primary mode of learning for this programme is via live online sessions with faculty members. Post session video recordings will be available

  • The programme highlights presented above are approximate, and subject to change depending on the availability and expertise of the teaching faculty, as well as the programme's desired outcomes.

Who is this Programme for?

Whether you wish to improve your daily decision-making or disrupt with new strategic initiatives, the Data Analytics for Business Strategy: Essential Tools and Applications programme will give you the relevant skills and mindset to think better, decide with confidence, and get more return on every investment.

  • Ambitious early-career professionals eager to master data analytics for career advancement. Goals include playing a bigger role in business strategy, gaining insights into modern technologies, and making a career shift.

  • Mid-career professionals seeking to upskill and enhance expertise through modern analytics. Goals include improving functional performance, showcasing data potential for career advancement, and implementing analytics with managerial and technical insight.

  • Consultants aiming to enhance consultancy services through descriptive, predictive, and prescriptive analytics. Goals include aiding organisations in strategy formulation, assisting clients in better decision-making with modern tools, and leveraging analytics for improved business outcomes.

  • Entrepreneurs aiming to revitalise their enterprises. Goals include responding to change and disruption in the industry, designing strategies based on relevant data, and leveraging a premium B-school tag for enhanced credibility with investors and clients.

Programme Modules

Note:

  • Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the participant profile & programme hours.

  • The primary mode of learning for this programme is via live online sessions with faculty members. Post session video recordings will be available.

  • The programme curriculum includes individual assignments, simulations, group projects & presentations to apply and demonstrate classroom learnings.

Tools Covered

Note:

  • All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

  • Usage and coverage of tools will be the faculty’s discretion

Programme Director

Prof. Sreejesh S.
Prof. Sreejesh S.

Associate Professor, Marketing Management

Prof. Sreejesh's primary research interests include marketing analytics, brand management, services marketing, and online marketing & advertising. His publications have appear...

Programme Certificate

Programme Certificate

Participants who successfully complete all evaluation components with minimum pass marks and meet the requisite 75% minimum attendance criteria will be awarded a Certificate of Completion from IIM Kozhikode. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation Certificate.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

Learning Outcomes

This programme equips you to be a data-driven decision-maker, transforming raw information into actionable strategies across various business functions.

  • Become a Data Detective: Master the art of extracting hidden patterns from data, bridging the gap between information and impact.

  • The Right Tool for the Job: Develop a comprehensive understanding of tools and techniques, confidently selecting the most effective approach for each analytical objective.

  • HR Analytics Revolution: Learn to analyse employee demographics, performance metrics, and sentiment to build a stronger, more engaged workforce.

  • Marketing Alchemy: Transform customer data into actionable insights. Discover strategic approaches to customer segmentation, targeted digital marketing campaigns, and maximising ROI.

  • Finance with Foresight: Uncover the predictive power of financial data. Learn to utilise data analytics for risk assessment, investment planning, and optimising financial performance.

  • Operations Optimisation: Gain a data-driven perspective on streamlining operations. Utilise analytics to identify bottlenecks, improve efficiency, and enhance resource allocation.

  • See into the Future: Master the art of predictive analytics. Understand how to forecast future trends, anticipate customer behaviour, and develop proactive business strategies.

  • The Strategic Edge: Leverage data to gain a competitive advantage in areas like product development, pricing strategies, and brand management.

Past Participant Profiles

Work Experience
IIMK DABS B7 Brochure
Top Industries
  • Information Technology Services

  • Banking and Finance

  • Manufacturing

  • E-Commerce

  • FMCG

  • Oil and Gas

Top Functions
  • Marketing and Sales

  • IT Systems

  • Operations

  • Consulting

  • Finance

  • HR and Administration

Top Companies
  • Indian Navy

  • Government of India (Army)

  • Gartner India Research & Advisory

  • Tata Consultancy Services

  • PwC-India

  • JP Morgan Services India Private Limited

Discover What The Learners Have To Say About IIMK DABS

IIMK-DABS Testimonial 2
IIMK-DABS Testimonial 1
IIMK-DABS Testimonial 3
IIMK-DABS Testimonial 4

Emeritus India Career Services

15 Recorded sessions and resources in the following categories: (Please note: These sessions are not live):

  • Resume and Cover Letter

  • Navigating Job Search

  • Interview Preparation

  • LinkedIn Profile Optimisation

Job Placement Assistance

  • Job openings are sourced by the CS Team and the virtual hiring drives are conducted for the applicants.

  • Dedicated online portal for all candidates where they can apply for jobs & track past applications.

  • Weekly job postings.

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.

  • IIM Kozhikode or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Kozhikode is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Frequently Asked Questions

FAQs: Data Analytics for Business Strategy Programme

Student Loan Available

Below EMI plans are available for the Programme Fee: INR 1,98,000 + GST

Full Fee with GST

Tenure (months)

EMI

INR 2,33,640

36

INR 8,206

Note:

  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.

  • Other EMI tenures available (Months): Propelld: 6/12/18/24/30/36/42/48 Eduvanz: 12/24/36/48

The Learning Experience

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

Elevate your career with this programme!

Flexible payment options available.

Starts On